A business’s website is one of the most powerful tools at its disposal. It is a first impression and a full catalog. A website needs to capture attention to try and acquire new clients. As such, the homepage is one of, if not the most important parts of the site. Here we discuss some tips to get the most out of your homepage.
The functionality of it is first and foremost. What you should be trying to do is capture the attention of visitors, and entice them into navigating around and exploring what you have to offer. Because of this, your homepage really is not about you, it is about your visitors. You don’t have to say everything on your homepage. Try to get out your most popular offerings or most important information. By capturing the attention of the visitor quickly, they will continue to look around.
Your website is, in essence, a passive customer service employee. This window into your business means everything. If your design is poor, your information is hard to find, or you don’t have the most important information quickly accessible, it is the same as having an employee that knows nothing about what you do or what you have to offer. Careful consideration must be taken to make sure that what is presented is an accurate representation of what is important.
At the most basic level, there are a few bits of information you need to show.
- Easy navigation – Don’t let your visitors get lost.
- Call to action – Keep their attention with an easy step to keep moving.
- Resources – Quick navigation to more information for those who want it.