Large profits are always a positive in business. But of course, they also can come with a large tax bill.
So as another year draws to a close, business owners are finding ways to lower their taxable income legitimately.
Sometimes that looks like investing in capital equipment or issuing lagrer employee bonuses. While these items are valuable, they don’t directly impact future profitability for your business .
On the other hand, investing in a new website, as well as a digital marketing plan, can directly affect future sales and profitability. Many business owners elect to pay upfront for web development and marketing services before year’s end to get the added benefit of reducing their tax liability for the current year.
Let’s take a closer look at why investing in a new website and digital marketing services before the end of the year is a great way to increase future sales and save you money at tax time.
Are Your Website and Digital Marketing Plan Generating Leads?
If your audience can’t find you, you’re missing out on leads. It’s that simple.
On the other hand, your current website may be poorly designed. Poor website design and performance are the top technical aspects that affect bounce rates once potential clients find your website. A high bounce rate means that you have many visitors that only look at the page they land on. If a potential lead cannot find the right information quickly, they are more likely to move on to your competition.
Investing now in an upgrade, or a new website, if you don’t currently have one, is vital to generating future leads and raising conversion rates in the new year.
A proper digital marketing plan is essential as well. A website without a marketing plan is like a car without gas, it may look nice but it will not take you anywhere!
So ask yourself some of the following questions to help you determine if your current website and digital marketing strategy are generating high-volume, high-quality leads; because if not, it’s time to invest in them. And why not gain a tax benefit by doing so before the year wraps up?
Are Your Leads Finding You?
Your prospects should be finding you, you shouldn’t have to be searching high and low for them.
If your current marketing strategy involves you going to your customers, we can fix that with a digital marketing plan that incorporates PPC (Pay-Per-Click), SEO (Search Engine Optimization), blogging, and more.
Are You Using the Right Tools?
Are you taking advantage of analytics? If not, you should consider investing in a digital marketing plan that incorporates proper analytics tools. You need information on your website visitors and customers, and tools like Google Analytics can provide you with valuable insights about who is visiting your website, how long they are staying, and where traffic is coming from.
Insightful analytics can even help identify and enter new markets to generate even more leads related to your business.
The good news is that you don’t have to do it yourself. There are many full-service agencies that can provide web development and design, analytic tools, and digital marketing strategies.
Is Your Website Optimized?
When your website is designed with digital marketing and SEO in mind, its structure and page layouts will be optimized for your target audience, keywords and locations. All of these together means higher conversion rates.
In addition, an effective website should be beautiful, user-friendly, and engaging. If a user isn’t compelled to click on your Call to Action (CTA), or can’t find it, the lead generation cycle stops dead in its tracks.
Is your site compatible with all devices and screen sizes? If your website looks great on a monitor, but looks clunky and sloppy on a smartphone, you’re shooting yourself in the foot.
If you aren’t optimizing your website and supporting it with a solid digital marketing plan, the end of the year is a great time to invest upfront for these services that will pay off largely in the new year.
Close Up the Year with a Solid Investment
If your website and digital marketing strategy aren’t generating a large number of leads that are likely to convert, it’s time to update them. Therefore, by paying for services now, surplus capital goes towards growing your business instead of lining Uncle Sam’s pockets.
At Minerva Web Development, we build beautiful websites optimized for user experiences, and are designed to work seamlessly with a highly effective digital marketing strategy.